Virtual reality is growing tremendously with more consumers seeking out this technology and more advertisers jumping on board. I recently had the opportunity to test out the HTC Vive through…Continue reading >
WHERE WILL VR TAKE YOUR TRAVEL BRAND?
Virtual Reality Expands Travel & Tourism Horizons
PROGRAMMATIC ISN’T AUTOMATIC
BUMPS ON THE ROAD TO PROGRAMMATIC NIRVANA
For the past few years our industry has been extolling the virtues of programmatic media buying. The largest of the large marketers started the rallying cry by stating that they…Continue reading >
LANDING YOUR FIRST CREATIVE JOB
Confessions of a first time advertiser.
Landing that first job as a young creative is hard. REALLY HARD. The route is different for everyone. But, being a recent graphic design graduate myself, I thought it may…Continue reading >
AUDIENCE MEASUREMENT GOES HD
Digital helps us see your target more clearly.
Like every aspect of advertising, audience measurement is faced with the daunting task of keeping up with the explosion of the digital age. Nielsen, a global information, data and measurement…Continue reading >
WHEN TO FOLLOW THE DATA
Striking a balance of art and science
As far as full-service marketing agency owners go, I know my path has not been a typical one. Most agency owners tend to come from the creative or account service…Continue reading >
WHO HAS TIME FOR LSM?
Timely tips for Local Store Marketing success.
A franchise restaurant owner wears many hats: operator, HR recruiter, accountant, and marketer – to name a few. All are important and all take time. This blog is to help…Continue reading >
KEEPING PACE WITH SOCIAL MEDIA
Last year’s trends will accelerate in 2017.
In the blink of an eye 2016 has come to an end and a new year is here. The advancements in the social media world were incredible this past year….Continue reading >
HOW LONG DOES A VIRAL MOMENT LAST?
Be prepared to act fast or you just might miss it.
The Phelps face. The Mannequin Challenge. Pokemon Go. These were just a few of many viral social media moments of 2016. But like all great things, they too come to…Continue reading >
YOUR PHONE IS BLOWING UP
Mobile ad budgets aren’t keeping pace.
What’s all the hubbub? I mean, we’ve all gotten the message that digital advertising is king, right? Last year alone, Internet ad revenue blew past $60 billion. That represents a…Continue reading >
THE BEAUTY OF BRAND PARTNERSHIPS
When, why and how does co-branding work?
Strategic partnerships can add tremendous value to your brand. Tapping into another brand’s loyal and enthusiastic customer base can quickly increase your awareness and grow your sales funnel. It can…Continue reading >
The Intern: It’s More Than Getting Coffee & Doughnuts
My Summer Interning in Cincinnati
There are dozens of ad agencies and marketing companies in the Cincinnati area. This means that there is a lot of work to be done in Cincinnati. Having been an intern…Continue reading >
Millennials See the World Differently
Travel and Tourism brands are evolving to reach them.
Millennials have over $1 trillion in student loan debt. Surprisingly they are also the generation that travels more than any other, spending about $200 billion per year. And they approach…Continue reading >
How Allstate Is Energizing Their Established Brand
Take a lesson from the insurance company, because they’re doing it right.
Allstate Insurance recently launched a new ad campaign that’s a great example of energizing an established brand. Allstate has been around for more than 80 years, and who doesn’t know…Continue reading >
6 Musts for Every Email Marketing Campaign
The basics of a successful email program.
With everyone’s attention focused on the latest social media trends, many have all but forgotten about the original social network: email. Email marketing is an essential part of any integrated…Continue reading >
How to Execute a NAP Listing Campaign
Learn a simple way to better your SEO rankings.
Download our free guide Top 21 Directories for Listing Your Business! Part One of this series – Don’t Let NAP Listings Ruin Your SEO. You know why NAP listings matter…Continue reading >
The Mega Super Bowl
The big game broke records, again.
Super Bowl 50 has come and gone, and once again the stats for on-field performances by the teams and onscreen performances by the network and advertisers are written into the…Continue reading >
File Types Explained
Print our guide and never wonder what’s what again.
Wait, what kind of file is this? We’ve all been there. Someone asks for a certain type of file, or sends you something you can’t open. Not anymore. Find out…Continue reading >
Don’t Let NAP Listings Ruin Your SEO
Using NAP to help, not harm, your rankings.
Download our free guide Top 21 Directories for Listing Your Business! Part Two of this series – How to Execute a NAP Listing Campaign. It’s probably happened to you. You…Continue reading >
2016’s Top B2B Social Media Brands
And why social is a smart move for B2B marketers.
If your brand is B2B, maybe you’ve questioned if social media really makes sense for you. It’s a question we often get asked, and our answer is always the same:…Continue reading >
Tourism Brands, Get on Pinterest
5 ways you can (and should) use Pinterest.
If your travel, tourism or destination brand isn’t on Pinterest, now’s the time to join. Why? Because the user base more than doubled between 2012 and 2015, from 15% to…Continue reading >
Deal or No Deal
Are Black Friday deals worth the wait?
Black Friday: the day that officially kicks off the Christmas shopping season. Named so because many retail companies go “into the black,” or make a profit, on the day after…Continue reading >
A brand’s guide to tweeting about sports.
From football to basketball, baseball to hockey, the Olympics to the World Cup, there’s always something sports-related in the headlines … and trending on Twitter. There are currently only…Continue reading >
RFP Guide, Part 3: Who Do I Invite?
Why a tight list leads to better responses.
This is the third in a series about Requests for Proposals (RFPs). The previous entries looked at the differences between an RFI, RFP and RFQ (RFP Guide, Part 1: What…Continue reading >
Feed the Creatives
The ingredients for effective creative campaigns.
Being a “creative” is more than being a designer or copywriter or creative director. We’re strategic thinkers. And the more information you feed us, the stronger our campaigns will be….Continue reading >
10 Mistakes Brands Make On Facebook
Your guide to making impressions, not bloopers.
The social media world is constantly changing. Brands are frequently forced to adapt, making it all too easy to miss out on (or misuse) the latest and greatest app or…Continue reading >
Pumpkin Spice Consumer Madness
Should your brand jump on the pumpkin trend?
Fall has officially begun, which means it’s pumpkin spice season. A walk through any grocery store aisle or a trip to Target will have you seeing pumpkin flavors everywhere. And…Continue reading >
5 Reasons HTML5 Is Good for Your Brand
Flashpocalypse is here, and it’s not a bad thing.
Adobe Flash had a good run. The advertising industry relied on the proprietary animation software for more than a decade. Now it’s time to say goodbye Flash, hello HTML5. The…Continue reading >
“Dislike” Button: Friend or Foe?
Is Facebook’s new button a marketer’s nightmare?
Since the dawn of the “Like” button on Facebook, users have been asking when the “Dislike” button would come around. Yesterday, Mark Zuckerburg, creator of Facebook, finally answered the plea…Continue reading >
2015 Fall TV Season Predictions
What will get the best ratings and what will flop.
Stock up on popcorn, because the 2015 fall TV season has begun! There are numerous fantastic veteran shows coming back for another season, while some rookie shows will hit the…Continue reading >
Don’t Be THAT Intern
The 8 mistakes you don’t want to make.
Every intern wants to leave a lasting impression. Make sure yours is a good one. We’ve already told you what successful interns do. Now let’s cover what will make you…Continue reading >
Is Your Brand Mobile Enough?
Three questions to ask yourself.
In the age we call “digital,” just being digital isn’t good enough, not if you want your brand to be successful. At the very least, you need a mobile-friendly website…Continue reading >
7 Golden Rules of Collaboration
What makes people awesome at teamwork.
As a copywriter, I collaborate with lots of folks, from designers to account managers, partners to clients, and it always makes the work better. When different people with different ways…Continue reading >
Reframing the Story
Broadcast advertising versus digital marketing.
The last few years have seen a groundswell of video content production that foreshadows a seismic shift from traditional broadcast advertising to digital content generation. Clearly, the value of digital…Continue reading >
Advice for an Intern, from an Intern
The 10 things successful interns do.
Starting an internship can be hard, frustrating, exciting, nerve-wracking … the list goes on and on. Whether you’re interning at a large company or small one, here’s how to really…Continue reading >
Google+ Is Not Dead … Yet
If it’s not going away, where is Google+ going?
Earlier this week, Google shared major news. The tech giant will be making some major changes to Google+ in order to create a “more focused Google+ experience.” In other words,…Continue reading >
5 Musts for Social Media Planning
What you should be analyzing and optimizing.
Many brands use social media, but very few have a plan, and even fewer analyze social data in order to optimize their efforts. If you didn’t have a plan for…Continue reading >
2014’s Biggest Social Media Blunders
Don’t make these rookie mistakes.
We saw our fair share of social media blunders in 2014, and with the New Year right around the corner, what better time to reminisce? While there were plenty to…Continue reading >
RFP Guide, Part 2: Do I Need an RFP?
When it will lead to more problems than proposals.
This is the second in a series about RFPs. The last entry – (RFP Guide, Part 1: What Is It?) looked at the differences between an RFI, RFP and RFQ….Continue reading >
RFP Guide, Part 1: What Is It?
Issuing a marketing RFP to an advertising agency.
This is the first in a series about Requests for Proposals (RFPs). The next entry looks at whether or not you even need to issue an RFP (RFP Guide, Part…Continue reading >
Twitter Introduces Promoted Video
Why the new software is good news for brands.
Twitter recently launched their own video software beta to select brands. Now, your first question may be, “isn’t there already video on Twitter?” Or, “isn’t that what they created Vine for?” While…Continue reading >
Get Better at Video Content Marketing
Three ways to make the most of your videos.
We’re all aware of the godfather of video sharing, YouTube. The website was created a decade ago, and videos haven’t gone out of style since. They’re more popular now than…Continue reading >
Facebook to “Lift” Your Ad Analysis
Are your Facebook ads really working?
You’ve put in the time and you’ve put in the dollars, but are your Facebook ads really affecting your bottom line? As of right now, no one really knows. So,…Continue reading >
Brands Hiding Behind Their Advertising
They’re not fooling us – or their consumers.
As the American population gets smarter about what they consume, brands seem to be scrambling to keep their products on the “okay to eat and drink” list. Will these efforts…Continue reading >
Why is B2B Advertising so Hard?
Two ways to make it easier and more effective.
A recent Ad Age article as well as a small business study conducted by Wells Fargo/Gallup got me thinking about why smaller businesses continue to struggle with B2B marketing. Sure, every brand,…Continue reading >
10 Musts for a Great Client Experience
Lessons from our director of client leadership.
“Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them.” – Kevin Stirtz Stirtz, a…Continue reading >
How to Create Facebook Product Ads
How the software makes less work for you.
In February 2015, Facebook released software that allows you to sync ads directly with your product catalog. That means a lot less work for you. Example: Facebook automatically stops running…Continue reading >
Social Trends: Instagram Infographic
Is your brand the right fit for Instagram?
Instagram is set to be THE social network of 2015 according to IconoSquare’s 2015 Instagram study. Since Instagram was established in 2010, it has transformed into a place where users…Continue reading >
The Age of Data
It’s here to stay, privacy concerns and all.
Not long ago, the only video content we had access to was on the one television set in the family room (and possibly the big screen at the theater). The…Continue reading >
Super Bowl XLIX Makes TV History
What the historic numbers mean for marketers.
This year’s Super Bowl was not only a great game on the field, even coming down to the final 20 seconds, but also a great game for advertising, setting numerous…Continue reading >
Is Periscope the Next Big Thing?
How brands are using Twitter’s live streaming app.
Twitter recently launched Periscope, a live-streaming app available to iOS users. The creators of Periscope claim it lets users view the world from someone else’s perspective and have experiences they otherwise…Continue reading >